6 Restaurant Marketing Tips to Grow Your Business
September 20th, 2023
In the foodservice industry, effective restaurant marketing can make all the difference between a thriving establishment and an empty dining room. With so much competition, it's essential for restaurant owners to have a strategic approach to promoting their unique offerings and building a loyal customer base.
In this blog post, we'll dive into six restaurant marketing strategies with tips that will help you attract your target audience, stand out from the competition, and elevate your establishment to new heights. Whether you're a seasoned restaurateur or new to the industry, get ready to indulge in these marketing insights and strategies.
1. Create a Brand Identity
Establishing your brand should be a top priority because it permeates every element of your restaurant marketing. Your brand identity is the unique personality and essence that sets your establishment apart from competitors. It should also resonate with your target audience and set the stage for a memorable dining experience.
One way to establish a compelling brand identity is through visual elements like a distinct logo, color palette, and interior design. These design elements should reflect your restaurant's unique personality and concept. And when it comes to visuals, consistency is king. The branding across menus, signage, and online should have the same design and tone.
Beyond visuals, a restaurant can establish its brand identity through its cuisine and the overall dining experience it creates. Whether it's focusing on farm-to-table ingredients, a specific culture, or a unique dining concept, aligning your restaurant’s brand with its core offerings helps create a cohesive identity.
2. Build a Strong Online Presence
Having a strong online presence is crucial for any business — including restaurants. With the rise of social media, online reviews, and food delivery apps, potential customers are much more likely to search for your restaurant online before deciding to visit.
Create a Website
The first thing you’ll want to do is create a website for your restaurant. Think of it as a digital business card — a place to share the most important information about your restaurant, including location, hours, menu, and more.
Don’t worry if you’re not tech-savvy. There are plenty of user-friendly website builders that don’t require any coding experience. You can also check with your point of sale provider, who often has integrations with website builders to support online ordering.
Your website should be visually appealing, mobile-friendly, and easy to navigate. Use high-quality images that capture the ambiance and essence of your restaurant.
Next, create social media accounts for your restaurant on popular platforms such as Facebook, Instagram, and X (formerly Twitter). These platforms provide an excellent opportunity to engage with your customers, share updates about your restaurant, and post mouth-watering pictures of your menu items.
Online Review Platforms & Directories
Lastly, remember to claim your restaurant's listing on popular review sites like Yelp and TripAdvisor. These sites allow customers to leave reviews about your restaurant, and having positive online comments can help attract new customers.
By claiming these sites, you’ll be able to update information about your restaurant so it is valid and respond to any of the reviews that are submitted by your customers.
3. Offer Special Promotions and Discounts
Offering special promotions and discounts is a great way to attract both new and returning customers. Some popular offers include happy hour specials, lunch deals, and limited-time menu items.
Spread the word even further by offering discounts to customers who refer their friends or leave a positive review of your restaurant.
Another idea is to create a loyalty program that rewards customers for frequent visits or purchases. SkyTab's customer loyalty feature creates tailored rewards programs and enables businesses to engage patrons with targeted offers –– leading to increased repeat visits and higher sales.
4. Host Events and Partner with Local Businesses
Hosting events is an excellent way to promote your restaurant and attract new customers. Consider hosting live music nights, trivia nights, or charity events.
You can also partner with local businesses, such as wineries or breweries, to host tasting events or dinners. Collaborating with other local businesses can help you reach new audiences and build strong relationships within the community.
5. Utilize Email Marketing
Email marketing is a cost-effective way to stay in touch with your customers. You can use email marketing to announce new menu items, special promotions, or upcoming events.
Start by collecting email addresses from your customers when they visit your restaurant or sign up for your loyalty program. You can also add a sign-up form to your website and social media pages.
Once you have a list of email subscribers, create a regular email newsletter that provides updates about your restaurant, special offers, and other relevant information. Make sure your emails are visually appealing and mobile-friendly.
With SkyTab's POS integration with MailChimp you can win over new and repeat customers and boost sales with this easy-to-use email marketing automation platform.
6. Partner with Food Bloggers and Influencers
Food bloggers and influencers have become a significant force in the food industry. They have large followings on social media and can help promote your restaurant to their audiences.
Consider partnering with local food bloggers and influencers by inviting them to dine at your restaurant and share their experience with their followers. You can also offer them a free meal or special discounts in exchange for a review or post about your restaurant.
Research the blogger or influencer before partnering to ensure they align with your restaurant's values and brand.
Marketing your restaurant may seem daunting, but by implementing these top restaurant marketing tips, you can effectively promote your business and attract new customers.
Building a robust online presence, offering special promotions, hosting events, utilizing email marketing, and partnering with food bloggers and influencers can help you stand out in a crowded market and grow your business.